Current role: Senior User Experience Designer II at Elsevier

I design systems, not just screens

I’m a Lead UX & Product Designer working on complex, high-scale products used by millions globally.

Currently at Elsevier, I shape user experience across AI-powered research platforms, focusing on acquisition, onboarding and engagement. My work combines product strategy, experimentation, and design systems to deliver measurable business impact.

Previously, at RIPE NCC, I led UX transformation across a multi-product ecosystem — introducing design systems, research practices, and metrics-driven decision-making into a highly technical environment.

With 17+ years of experience, I specialise in:

• Simplifying complex systems
• Aligning stakeholders across product and engineering
• Scaling design across teams and platforms

I also explore AI-driven workflows to accelerate design and prototyping.

Recent projects

ScienceDirect’s Global Header Redesign →

RIPE Database redesign →

Promo pages for services →

Saving €18k by improving a form design →

Design strategy for RIPE NCC →